Connecting with your target market

This video was passed along to me by a friend. It comes from an industry publication that I am the exact target buyer for. It is brilliant because it connects to me so well. So why mention it. Because sometimes reaching your exact target audience can be fun and emotional. Even though this video uses very specific industry corporate-speak it does it like no one else does. So it gets credit for being relevant and unique. Just watch...http://www.youtube.com/watch?v=P89E1F7tryU

How to get your press release noticed by search engines..

In an earlier blog, I mentioned a powerful website called www.websitegrader.com that you can use to evaluate how optimized your website is for search engines like Google, Yahoo and many others. Well the clever people who created websitegrader.com have come up with another tool that you’ll find useful for your company’s press releases. If you cut and paste your press release into the application at www.pressreleasegrader.com you can determine (before you send out your press release) if your press release will be found by major search engines. You’ll get customized tips on simple changes you can make to your press release that will increase the visibility of both your press release and your company on the web. Give it a try, it’s free. For kicks, I tested a couple of Sage Software press releases and I must admit they did well…..music to the ears of John, our VP of Corporate Communications.

A cheap and easy website evaluation tool

Want to get your website noticed by search engines? – Here is an easy, powerful and FREE tool to get you started.


How's your website doing? If you're among the ranks of the incredibly web-savvy, you can probably answer that question with a mind-blowing array of details about your search engine rankings, visitation rates, average time visitors spend on each page and the number of other sites connected to you. If you are among this “web-elite”, you have no doubt learned to leverage a multitude of free programs on the web to help you determine the effectiveness of your website or you program these tools yourself.


So what if you want greater visibility for your website, but you’re not a web search guru? I found a great site that puts together a very thorough report about how effect your website is versus your competitors. It is called http://www.websitegrader.com/ and of course, it is free. Well, almost free. You have to give them your email address (however, you will not receive any spam as long as you do not opt in). The report you’ll get details your web pages that are not downloading well, the effectiveness of your metadata, headings, and images, your search engine rankings, and other sites connected to you. Plus, you’ll get a bunch of suggestions to make some minor changes to your site in order to get a big lift in your rankings.



As I said, there are other similar tools like this available on the web. I've just found http://www.websitegrader.com/ to be the simplest. Tell your customers about this site too.